Earn Your Degree in Marketing on-campus in La Grande, Oregon or Online at Eastern Oregon University.
Equipping students with a strong business and marketing foundation, hands-on experiential learning, and skills immediately applicable in digital technologies, web and data analytics, project management, integrated marketing communications, creativity, and innovation. Graduate career-ready with a professional portfolio and the strategic acumen demanded by today’s global industries.
- Outstanding Value: Competitive tuition, with 92% of students qualifying for financial aid or scholarships.
- National Millennial & Gen Z & The Agency clubs: Gain resume-worthy, hands-on experience working on real-world projects with businesses and global executives.
Open the Door to a World of Career Opportunities
When you complete a degree in marketing at Eastern Oregon University, you open yourself up to a variety of career choices. Every business and every individual “markets.” Businesses market their products and services. Individuals market themselves as politicians, or as job seekers when they interview for a job. A degree in marketing not only helps you learn the field of marketing, it helps you to better understand your role as a consumer.
- Harness Your Creativity: The rise of social media and the rapid growth of technology have created a world of new marketing opportunities. This program is designed to harness your creativity and put it to use for strategic planning in diverse professional marketing settings.
- Choose Your Degree Type: Earn a Bachelor of Science (B.S.) by selecting focused science and mathematics credits, or a Bachelor of Arts (B.A.) by selecting foreign language credits.
- Flexible Online & On-Campus Learning: Delivered through a fully online classroom or on campus in beautiful La Grande, our flexible modality allows you to study and discuss materials with expert faculty on your schedule while balancing personal and professional commitments.
- Complete Marketing Portfolio: Graduate with an employer-ready professional ePortfolio highlighting real projects, campaign results, and academic deliverables.
- Total Credits: 180 Quarter Credits
- Average Completion Time: 3 to 4 Years (Transfer pathways available)
- Flexible transfer policy: EOU accepts up to 135 credits from other institutions
Core competencies
Apply advanced critical thinking skills and problem-solving techniques to resolve a variety of complex business scenarios.
Create high-impact brand awareness through modern digital marketing platforms and social marketing management.
Evaluate the impact of the rapidly changing macro and micro marketing environments on the development of long-term marketing strategies.
Define and analyze the critical elements of international marketing to scale operations in global consumer settings.
Develop strategic marketing plans built on robust market research, deep customer analysis, and key financial indicators.
Communicate and deliver persuasive, outcome-based sales proposals and business campaigns to diverse audiences.
LEARNING OPTIONS & DELIVERY MODALITIES
In-Person (La Grande)
The Mountaineer Experience
Experience an engaging, student-centered campus community in the beautiful Grande Ronde Valley. Perfect for students seeking traditional classroom debates and face-to-face peer groups.
Highlights: • Small class sizes with personalized instructor feedback.• Direct access to campus libraries, research labs, and regional networks.• Participate in EOU’s on-campus clubs and quarterly speaker events.
Online
Uncompromising Flexibility
Highlights: • No on-campus requirements — study where and when it’s best for you.• Identical curriculum, assignments, and credentialing as on-campus programs.• Full access to EOU’s online advising, library resources, and tutoring centers. Flexible transfer policy — EOU accepts up to 135 credits from other institutions
Maximize Your Prior Credits
Turn your previous college coursework or Associate degree into a powerful, career-accelerating bachelor’s degree at EOU.
Highlights: • Flexible transfer policy — EOU accepts up to 135 credits from other institutions. • Seamlessly integrate previous credits. • Personalized advisor support to build a fast-track completion plan. • Accelerate your timeline to save money and enter the job market sooner.
Learn from Seasoned Industry Experts
Our marketing courses are developed and led by experienced on-campus and online faculty. From educators and researchers to active consultants, our scholars bring a wealth of real-world business experience to the classroom.
Dr. Shari Carpenter
Email: scarpent@eou.edu
Phone: 541-962-3616
Student Involvement
The National Millennial/GenZ Club
The Agency Club
You might also be interested in:
Master of Business Administration
Ready to Ignite Your Creative Potential?
Join the EOU College of Business and start building a high-impact career in marketing.
