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When adding hyperlinks to other pages or content, the link text should be self-describing. It should be sufficiently descriptive that the user understands where the link goes without needing to know the surrounding context.
People who use screen readers frequently navigate through all the links on the page before listening to the page as a whole. Thus, it’s important that the link text tell the user where the link takes them. Generic link text like “Read More” only makes sense if the user has read or heard all of the previous text.
This screenshot shows the JAWS screen reader displaying all the links on a website, a common way for users of screen readers to navigate a page before listening to all the content.
Manually review all the links on the webpage. Ensure that all links are descriptive enough that they tell the user where they go, without reading the surrounding context. Make sure that all links have unique link text, unless they link to the same page or resource.