Eastern Oregon University > University Advancement > Enrollment & Marketing Dashboard

Enrollment & Marketing Dashboard

Enrollment & Marketing Dashboard

STRATEGIC FRAMEWORK: The Ascent 2029

Goal 3: Grow the Number of Lives Impacted – Expand student access, opportunity, and completion

Objective 1: Serve as a growing and thriving rural university

Objective 2: Students are retained

Objective 3: Efficient degree attainment

Enrollment Management at EOU

Over the last two years, Admissions, ROI, Marketing, Advising, Financial Aid, and the Registrar have worked to align our efforts to increase enrollment for on-campus, online, and on-site students. 

Each department oversees specific sections of the enrollment funnel for new and prospective students. These responsibilities are specific to EOU’s enrollment management ecosystem and are not meant to fully capture each department’s overall institutional responsibilities:

  1. Marketing and Communications
    • Awareness, lead generation and communications for on-campus and onsite prospects
    • Admissions, ROI and Advising marketing and communications support
  2. Admissions
    • Recruitment for on-campus freshman and transfer students
    • Admissions for online, onsite and on-campus students
  3. ROI
    • WES – Marketing and recruitment of online students
    • Off-campus – Recruitment, enrollment and matriculation of off-campus and onsite students
    • Advising – Advising new online and onsite students
  4. Advising – Advising new freshmen and transfer students from admissions to matriculation

User Data from eou.edu

Retention Rates – Freshman & Transfer Students

Freshman On-campus

Fall 2019Fall 2020Fall 2021Fall 2022
Cohort Size296296280235
Retained214205182160
Retention Rate72.3%69.3%65.0%68.1%
Data from end of fourth week

Freshman Online

Fall 2019Fall 2020Fall 2021Fall 2022
Cohort Size48169
Retained1895
Retention Rate25.0%100%56.3%55.6%
Data from end of fourth week

Transfer On-campus

Fall 2019Fall 2020Fall 2021Fall 2022
Cohort Size179133141120
Retained1347910373
Retention Rate74.9%59.4%73.0%60.8%
Data from end of fourth week

Transfer Online

Fall 2019Fall 2020Fall 2021Fall 2022
Cohort Size247275253315
Retained151161161196
Retention Rate61.1%58.5%63.6%62.2%
Data from end of fourth week

Transfer Onsite

Fall 2019Fall 2020Fall 2021Fall 2022
Cohort Size27352410
Retained2329168
Retention Rate85.2%82.9%66.7%80.0%
Data from end of fourth week