DEGREE PROGRAM CHECK SHEET

Complete all Institutional Graduation Requirements (Including University Writing Requirement, Diversity Requirement, General Education Requirement, etc.) as provided at http://www.eou.edu/registrar.

Program Requirements: Marketing is a minimum 85 graded credit hour degree. A grade of “C-” or better is required for each course counting towards the major, but a cumulative GPA of at least a 2.00 is required for completion of the major.

STAT 243 is a required pre-requisite for this program. [Online students complete STAT 243A/243B in lieu of STAT 243]

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CORE REQUIRED COURSES: 30 credits

Course Number	Course Title	Credits	Prerequisites
BA 231 (formerly BA 131)	Data Management/Analysis-Excel	4
ACCT 211	Financial Accounting	4	MATH 070
ACCT 213	Managerial Accounting	4	ACCT 211
BA 225	Business Communications [UWR]	4	WR 121
BA 254	Business Law	4
ECON 201	Microeconomics [SSC]	5	MATH 095 or MATH 095A & 095B or MATH 098
ECON 202	Macroeconomics [SSC, UWR]	5	MATH 095 or MATH 095A & 095B or MATH 098

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UPPER DIVISION REQUIRED COURSES: 55 credit hours

Course Number	Course Title	Credits	Prerequisites
BA 303	Information Management	4	BA 231(formerly BA 131) or CS 161 or CS 161A
BA 312	Principles of Marketing	4
BA 313	Principles of Finance	4	BA/ACCT 213, 303, ECON 202 & STAT 243
BA 321	Principles of Management	4
COM 325	Intercultural Communication	3
MKT 346	Digital Marketing Social Media Strategies	4	BA 303 & 312
MKT 365	Marketing Research	4	BA 303 & 312
BA 411	Business, Ethics & Society [UWR]	4	BA 321 & BA 225 or WR 320
MKT 455	Personal Selling and Customer Relations	4	BA 312
MKT 477	Strategic Brand Management	4	BA 312 & MKT 346
MKT 465	Consumer Behavior	4	BA 312
MKT 485	International Marketing	4	BA 312
MKT 490	Marketing Strategy Capstone [UWR]	4	BA 312, MKT 346, 365, 455, 465 & 485

 

Choose one of the following 4 credit required courses:

Course Number	Course Title	Credits	Prerequisites
MKT 464	Promotional Strategy	4	BA 312
COM 345	Advertising Principles & Practice	4

NOTE: Students may not declare the Business minor in conjunction with the Marketing degree.

Total credits required for major: 85

EPCC update January 2021 (fall 2021 program start)