Eastern Oregon University > Academics > Marketing Major

Marketing Major

Marketing Major

DEGREE PROGRAM CHECK SHEET

Complete all Institutional Graduation Requirements (Including University Writing Requirement, Diversity Requirement, General Education Requirement, etc.) as provided at http://www.eou.edu/registrar.

Program Requirements: Marketing is a minimum 85 graded credit hour degree. A grade of “C-” or better is required for each course counting towards the major, but a cumulative GPA of at least a 2.00 is required for completion of the major.

STAT 243 is a required pre-requisite for this program. [Online students complete STAT 243A/243B in lieu of STAT 243]


CORE REQUIRED COURSES: 30 credits
Course NumberCourse TitleCreditsPrerequisites
BA 231 (formerly BA 131)Data Management/Analysis-Excel4
ACCT 211Financial Accounting4MATH 070
ACCT 213Managerial Accounting4ACCT 211
BA 225Business Communications [UWR]4WR 121
BA 254Business Law4
ECON 201Microeconomics [SSC]5MATH 095 or MATH 095A & 095B or MATH 098
ECON 202Macroeconomics [SSC, UWR]5MATH 095 or MATH 095A & 095B or MATH 098

UPPER DIVISION REQUIRED COURSES: 55 credit hours
Course NumberCourse TitleCreditsPrerequisites
BA 303Information Management4BA 231(formerly BA 131) or CS 161
BA 312Principles of Marketing4
BA 313Principles of Finance4BA/ACCT 213, 303, ECON 202 & STAT 243
BA 321Principles of Management4
COM 325Intercultural Communication3
MKT 346Digital Marketing Social Media Strategies4BA 303 & 312
MKT 365Marketing Research4BA 303 & 312
BA 411Business, Ethics & Society [UWR]4BA 321 & BA 225 or WR 320
MKT 455Personal Selling and Customer Relations4BA 312
MKT 477Strategic Brand Management4BA 312 & MKT 346
MKT 465Consumer Behavior4BA 312
MKT 485International Marketing4BA 312
MKT 490Marketing Strategy Capstone [UWR]4BA 312, MKT 346, 365, 455, 465 & 485

 

Choose one of the following 4 credit required courses:

Course NumberCourse TitleCreditsPrerequisites
MKT 464Promotional Strategy4BA 312
COM 345Advertising Principles & Practice4

NOTE: Students may not declare the Business minor in conjunction with the Marketing degree.

Total credits required for major: 85

EPCC update January 2021 (fall 2021 program start)