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in the College of Business
When you complete a degree in marketing you open yourself up to a variety of career choices. Every business and every individual ‘markets.’ Businesses market their products and services. Individuals market themselves as politicians, or as a job seeker when they interview for a job. A degree in marketing not only helps you learn the field of marketing, it helps you to better understand your role as a consumer.
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer
“Our jobs as marketers are to understand how the customer wants to buy
and help them to do so.”
Our BS/BA in Marketing equips students with a strong business and marketing foundation, hands-on experiential learning, and skills immediately applicable in digital technologies, web and data analytics, project management, integrated marketing communications, creativity, and innovation. Students also gain valuable communication and teamwork abilities.
Already in a major other than Marketing or Business Administration? Consider the Marketing Minor
Our minor in marketing provides you with a broad exposure to marketing concepts, methods, and skills designed for you to apply marketing practices successfully to your chosen major.
The Marketing degree at EOU focuses on hands-on learning to prepare you for a career in marketing. You’ll develop business, marketing, and technology skills through practical experiences, guided by professors with real-world expertise and guest speakers. The program offers real-world projects via courses, The Agency, and National Millennial/Gen Z student clubs. By graduation, you’ll have a professional portfolio highlighting your EOU experience for employers.
Learning Outcomes
The EOU Marketing degree gives you essential business skills and marketing expertise for any career. Courses help you build a personal brand, create projects like TV commercials, and strengthen communication and presentation skills. You’ll also gain research, analysis, and problem-solving abilities to make informed decisions across fields.
Potential Careers
Dr. Shari CarpenterEmail: scarpent@eou.eduPhone: (541) 962-3616
The EOU NMC/GenZ Club aims to reshape the conversation around the millennial generation by challenging misconceptions and raising the standard of millennial thought. Our mission is to provide a platform for the free exchange of ideas and intelligent communication of millennial perspectives.
We engage millennials through roundtable discussions and Think Tank conversations with key influencers in government, business, and local communities. Join us to connect with global executives, share your voice, and help foster a better understanding of the value of the millennial generation. Grow your connections, experiences, and inspiration while helping change the conversation.
The Agency is a student club that provides hands-on marketing experience. Members work on real projects with businesses, gaining practical skills and resume-worthy experience. Students select roles that align with their career goals, simulating the operations of a professional marketing agency.
Led by Dr. Shari Carpenter, Ph.D., MBA, who brings over 30 years of marketing experience—including running her own successful agency—students receive guidance in creating and executing effective marketing campaigns.