Eastern Oregon University > Conectate > 2026 Conéctate Keynote Speaker – Luzy King

2026 Conéctate Keynote Speaker – Luzy King

Luzy King is a Latina personal finance educator, keynote speaker, and the
founder of Say Hola Wealth, where financial healing meets practical
wealth creation. Her work centers on helping Latinas and BIPOC
professionals repair their relationship with money, release financial shame,
and use wealth as a tool for restoration, stability, and choice.

Luzy’s approach to financial healing is deeply personal. After carrying
$220,000 in student loan debt, she learned firsthand that money challenges
are rarely just about numbers—they are about survival, identity, and
inherited beliefs. Through intentional healing and strategic financial action,
she transformed her relationship with money and went on to become an
angel investor in Latina-owned businesses. Today, she teaches others how
money can be used not only to build wealth, but to repair generational
wounds and create sustainable freedom.

Through the Say Hola Wealth Podcast, Luzy reaches thousands of
listeners with relatable stories and practical guidance that encourage them
to build wealth without disconnecting from their values or identity.
Luzy is currently completing her upcoming book, Cash Libre: 10 Pillars to
Reclaim Your Purpose & Freedom, scheduled for release in 2026. Her
work has been featured in Forbes, Girlboss, Thrive Global, and Telemundo