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Luzy King is a Latina personal finance educator, keynote speaker, and thefounder of Say Hola Wealth, where financial healing meets practicalwealth creation. Her work centers on helping Latinas and BIPOCprofessionals repair their relationship with money, release financial shame,and use wealth as a tool for restoration, stability, and choice.
Luzy’s approach to financial healing is deeply personal. After carrying$220,000 in student loan debt, she learned firsthand that money challengesare rarely just about numbers—they are about survival, identity, andinherited beliefs. Through intentional healing and strategic financial action,she transformed her relationship with money and went on to become anangel investor in Latina-owned businesses. Today, she teaches others howmoney can be used not only to build wealth, but to repair generationalwounds and create sustainable freedom.
Through the Say Hola Wealth Podcast, Luzy reaches thousands oflisteners with relatable stories and practical guidance that encourage themto build wealth without disconnecting from their values or identity.Luzy is currently completing her upcoming book, Cash Libre: 10 Pillars toReclaim Your Purpose & Freedom, scheduled for release in 2026. Herwork has been featured in Forbes, Girlboss, Thrive Global, and Telemundo