Public Relations

Public Relations

Shape Media and Communications Strategy in Any Organization

With EOU’s bachelor’s degree in public relations, you will build in-demand expertise in social media management, market research and data analysis to gain a competitive edge in the job market. This flexible program combines engaging coursework with in-person field experiences and project-based learning, preparing you to create social media campaigns and public-facing messaging with clarity and authenticity.

Shape Strategy in Any Organization

Students gain a deep understanding of the essential role public relations plays in our democratic society and digitally-driven world. When you graduate, you will be ready to use media platforms to share information with a wide range of consumers and audiences.

Throughout this program, students build a portfolio to showcase their expertise to future employers. The program culminates in practicum and capstone courses that give students the opportunity to work with public relations agencies and organizations in their community, apply their skills in real-world settings and prepare for the workplace.

Become a PR Leader

Earning an public relations degree will set you up for long-term success in a growing and rewarding field. According to the U.S. Bureau of Labor Statistics, employment in media and communication occupations is projected to increase 14 percent from 2020 to 2030, with about 151,500 new jobs added to the market during the same time period.

The skills you gain in this program will help you stand out to employers as an experienced and ethical PR professional. When you graduate, you can sit for the Certified Public Relations exam and pursue roles like public relations specialist, market research analyst, social media manager and marketing manager.

Where can PR take you?

Eastern Oregon University’s B.S./B.A. in Public Relations delivers the theoretical knowledge and real-world field application you need to take your first step as a skilled and ethical PR professional. When you graduate, you’ll have a portfolio to show employers you’re ready to drive communication strategy, lead effective social media campaigns and more.

  • Courses Focused on Social Media and Research: Gain expertise in social media management, research and data analysis to gain an edge in the job market.
  • Extracurricular Networking Opportunities: Pursue opportunities like the Public Relations Students Society of America and EOU’s Communication Student Club to make professional connections.
  • Prepare for Specialist Roles, Leadership and More: Build interdisciplinary skill sets you can apply in for-profit, government, NGO and non-profit settings.

How to get started

Contact Us!

Genesis Meaderds, EOU Admissions Director

EOU Admissions Office
Phone: 800-452-8639

The Value of an EOU Online Degree

Tuition for EOU online is one of the lowest in the state, at $265* per credit hour (a cost differential will be applied to ACCT, BA, ECON and MKT prefix courses). Based on 18 credit hours, EOU online tuition costs $4,770 per term, with online programs from other state schools costing more than $5,562 per term.

The total cost for an undergraduate, graduate or certificate program will vary. Visit online program pages for more information.

*Price reflects tuition for Oregon residents. Non-resident tuition is $305/credit hour. Speak to an enrollment counselor for more information.

Transfer Pathways to EOU

Save even more on your education by bringing previously earned credits to EOU. Get a free transfer credit review and transfer up to 135 credits. You can also qualify for transfer scholarships valued up to $3,500.

We offer Fast Track Transfer Pathways with 26 states, plus Transfer Equivalency agreements with community partners. If you have extensive work experience or on-the-job training, you could get credit through Agency Sponsored Learning (ASL). You could also work with faculty in your program to pursue Assessment of Prior Experiential Learning (APEL), which could mean course credit plus reduced tuition costs.