KEOL 91.7FM, La Grande

Eastern’s Live Wire to music!

Located in the beautiful Union County of Eastern Oregon, Keol 91.7 fm, La Grande is one of the few remaining free-form college radio stations in the state of Oregon.We, the staff, dj’s and members of Keol 91.7 fm radio station at Eastern Oregon University, are here to provide enrichment and empowerment within our community and university through free-form broadcast and diverse public outreach. We Keol 91.7fm, La Grande do ordain and subscribe to the regulations and policies of the college, and the Federal Communications Commission

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Looking for a way to support our free-form non-commercial educational college radio staion?

 KEOL 91.7FM underwriting criteria

  • These guidelines seek to preserve the non-commercial nature of KEOL 91.7fm, La Grande. Our listeners value this characteristic as part of what makes public radio unique in sound and substance. It is critical that, in addition to providing exceptional programming, we maintain a non-commercial, uncluttered and intelligent environment, keep listeners engaged during breaks and air underwriting announcements in keeping with our programming values, as well as with FCC requirements. Underwriting support represents a partnership between the supporting organization and KEOL 91.7fm, La Grande’s quality programming.

An announcement must identify, but may not promote, the underwriter, its services, facilities or products. It may not express the underwriter’s views on any matter of public interest or importance. It may not support or oppose any political candidate. And it must be scheduled so as not to interrupt a station’s programs. In addition to these legal requirements, underwriting announcements must be in keeping with the non-commercial nature of our station. To maintain the consistency of our sound, all messages are live reads or are prerecorded by a station voice.

A.     Underwriting announcements may:

Describe your business.

Identify facilities, services, products or product lines (no more than a total of three mentions per announcement).

Describe your corporate mission.

Inform the public of events you sponsor.

Include a corporate slogan, so long as it is not flagrantly promotional.

Include a web address, phone number and street address for your business.

Indicate the number of years you have been in business.

Include the name of a nonprofit organization you support, although it must be clear that you are providing the funding for the announcement.

B.     Underwriting announcements may not include:

Qualitative language. (e.g., award winning, leading, etc.)

Comparative language. (e.g., better, best, oldest etc.)

A call to action (“Visit our store…”).

An inducement to buy, sell, rent or lease.

References to price or value.

Personal pronouns, unless as part of a slogan.

C.     Length of Announcement:
Live read underwriting announcements may not exceed 30 seconds. Produced announcements may not exceed 60 seconds.

D.     Underwriting Organizations:
To respect the prohibition against accepting payment for the expression of any “views,” KEOL 91.7fm, La Grande does not accept underwriting from political organizations, nor will it accept a message advocating a position with respect to a controversial issue, a political party or a candidate for office. KEOL 91.7Fm, La Grande reserves the right to determine that an underwriter or the content of a proposed announcement are inconsistent with the station’s mission or would undermine community support for the station. In these cases, sponsorship may be declined.

E.     Advocacy Groups
Underwriting by organizations that, as their primary business, seek to influence matters of public concern, either through public outreach on a matter or through affecting the legislative process, is permitted under appropriate circumstances and under appropriate conditions. Underwriting by such groups will be taken on a case-by-case basis, applying a reasonable listener standard. While there is no prohibition in these rules against underwriting by advocacy groups, in no circumstances will the language of an underwriting announcement express an opinion on matters of public concern or otherwise advocate positions on controversial matters.

F.      Alcoholic Beverages
Underwriting by makers and distributors of alcoholic beverages, including wine, beer and distilled spirits, are permitted. Credit language must be restrained in tone, and should not involve product descriptions, other than that necessary to identify the sponsor’s line of business.

G.    Instrumentalities of Government
Underwriting by governments or instrumentalities of government is permitted under certain circumstances. Underwriting from politically or policy-oriented instrumentalities of government, including foreign countries, will not be accepted. At the same time, we encourage underwriting by government agencies or government funded organizations that are engaged in commerce, tourism or public education.

H.    Religiously Affiliated Organizations
Underwriting by churches or other religiously affiliated groups is acceptable. However, given that most listeners will be of different religions, care should be given to ensure that underwriting messages are appropriate to the context of public radio, consistent with our publicly-supported mission and funding profile, and not unacceptable to those listeners who may not share the underwriters’ religious perspective. A reasonable listener test will be applied under these circumstances. The previous rule concerning advocacy groups would also apply to these organizations. In addition, this rule prohibits proselytizing language or other language intended to draw distinctions between different religions.

I.       Competitive Media
Underwriting by commercial and non-commercial media organizations is permitted.

J.      Lotteries and Casinos
Underwriting by lotteries or casinos that identifies or describes their gambling activity is not permitted. Language that identifies a casino as a concert venue would be acceptable.

K.    Tobacco Products
Underwriting from diversified companies engaged in the manufacture of tobacco products (e.g. Altria, formerly Philip Morris) is acceptable, but specific references to tobacco products are not allowed.

L.     Editorial Control
KEOL 91.7FM, La Grande exercises absolute editorial control over underwriting announcement copy and reserves the right to edit copy to conform to station and FCC guidelines.

What is a Psa?

PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue or something of true benefit to the public and nothing else. Additionally, KEOL 91.7fm is a free form radio station and therefore we take a bipartisan stance on controversial topics and conflicts of interest. In selecting material for free announcement on air we will conduct research and use our own judgment regarding interests and concerns of the union county majority.

As a result PSA announcements must meet the following criteria:

  1. Announcements are only accepted from off campus Non-Profit charities, Churches and also Organizations or clubs on the EOU campus.
  2. Announcements should not solicit persuade or influence people to support your cause or convey a call to action. (just state facts)
  3. Announcements should be of true benefit to the public and should not serve a self interest.
  4. Announcements should not create conflicts of interest to our free form audience.
  5. Announcements should not charge the public for admission (this include 501 c3 non profits hosting merchant events)
  6. Announcements should promote the well being of the entire community
  7. Announcements should not take a stance or controversial topics or issues regarding politics or moral ethics
  8. Racism, bullying, sexism, gay bashing and other forms of marginalization are excluded 
  9. Announcements should not convey a subliminal message or any other forms of subliminal rhetoric.
  10. Announcements must be no longer than a minute or no shorter than 30 seconds.
  11. Announcements must be fluid and comply with Associate Press standards.

Submitting Audio-Tapes

• Ask the station if cassette or reel-to-reel audio tape is preferred.

• Be sure the tape is labeled with your name, telephone number and the topic or headline of the PSA.

• Submit a printed copy (script) of the PSA, along with your pre-recorded tape, to the station and type “Tape Enclosed” at the top or end of the PSA script.

Standards (for PSA Copy)

• Print the PSA, if possible, on your company’s letterhead (or with a heading that includes your business name, address, numbers, etc.).

• Type PUBLIC SERVICE ANNOUNCEMENT at the top of the page so the journalist immediately knows what they are reading with a returned email address and phone number attached.

• Indicate whether the announcement is for immediate release or for a later release date.

We do not accept announcements for protest rallies, political rallies, gambling trips, the sale of general merchandise, promotion of merchant events, or the promotion of merchant products or services and we reserve the right to rewrite, or edit any psa that is submitted. Additionally, We reserve the right to reject any announcement that, in our opinion, does not meet these guidelines (whether or not specifically identified above), is not in good  taste, is not appropriate to be broadcast to our audience, or would create competition between similar organizations, foundations or services in Union County.

For further inquiries please contact us at &