Business professor explores computer-mediated communications at next colloquium

Contact: Molly Burke | 541-962-3508

March 11, 2013
LA GRANDE, Ore. (EOU) – Michael Santucci, assistant professor of business, shares his study of computer-mediated interaction for the next colloquium Thursday, Mar. 14 at EOU.

Santucci investigates the compatibility of two theories: Media Naturalness and the Social Identity Model of Deindividuation Effects. He describes how their reconciliation under a combined model can be used to explain and predict changes in perceptions, attitudes and behaviors arising in computer-mediated interaction.

The presentation begins at 4 p.m. in Ackerman Hall, Room 210. It is free and open to the public. A reception with question and answer session with Santucci will follow.

A list of related resources provided by EOU’s Pierce Library is available for more in-depth information on this topic. Visit http://library.eou.edu/colloquium. To be added to the colloquium mailing list call 541-962-3508.

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