Marketing executive Bill Imada visits campus

Hear from marketing executive Bill Imada May 4

News contact: Laura Hancock | University Advancement | 541-962-3585 or lhancock@eou.edu
Source contact: Brittany Hargrove | 541-568-4362 or hargrob@eou.edu

April 27, 2015

LA GRANDE, Ore. (EOU) – Shari Carpenter, associate professor of business at Eastern Oregon University, and students in her marketing class are preparing to host the head of a high profile marketing firm.

Bill Imada, founder, chairman and chief collaboration officer of IW Group, Inc., a minority-owned and operated agency in Southern California, will visit campus Monday, May 4.

A public presentation is from 11 a.m. to 12 p.m. in Zabel Hall, Room 101. Imada will discuss careers in advertising, marketing and public relations, internships and international and domestic marketing.

Imada, who was born in Ontario, Ore., has represented some of the nation’s largest companies and brands, including McDonald’s, American Airlines, Coca-Cola, Verizon Wireless, Warner Bros. Pictures and Disney Imagineering.

In addition to serving as an active writer and blogger for several publications including “Advertising Age” and “Racing Towards Diversity Magazine,” Imada was recently appointed to the President’s Advisory Commission on Asian Americans and Pacific Islanders.