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Professor Jeff Dense
December 1, 2015
LA GRANDE, Ore. (EOU) – A recently completed study by a political science professor at Eastern Oregon University estimates the economic impact of the 2015 Oregon Brewers Festival (OBF) at $30.2 million.
Jeff Dense, who also teaches craft beer studies, and a team of his students administered 751 on-site interviews during the event held in downtown Portland last July.
Respondents were queried on demographic factors, along with estimates of festival expenditures in tourism-related categories, including transportation, lodging, meals, gasoline purchases, non-beer related recreation, beer purchased to take home, expenditures at the festival grounds and retail purchases.
The study utilized a data and software package called IMPLAN (IMpact Analysis for PLANning) to estimate the economic impact of the festival on Multnomah County. Results show the 2015 OBF generated an estimated $19.4 million in direct, $5.7 million in indirect (additional input purchases made by local businesses) and $5.1 million in induced (expenditures by employees from wages paid by companies in direct contact with tourists) economic impact.
“The Oregon Brewers Festival and craft beer tourism continues to have a significant economic impact on the Portland economy,” Dense said.
Findings of the study include:
Dense conducted a similar study last year, which estimated the economic impact of the 2014 Oregon Brewers Festival at $32.4 million.
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