{"id":7,"date":"2021-08-18T23:10:12","date_gmt":"2021-08-18T23:10:12","guid":{"rendered":"https:\/\/www.eou.edu\/marketing\/?page_id=7"},"modified":"2026-01-21T16:30:09","modified_gmt":"2026-01-21T16:30:09","slug":"marketing-degree","status":"publish","type":"page","link":"https:\/\/www.eou.edu\/marketing\/","title":{"rendered":"Marketing Degree"},"content":{"rendered":"\n
<\/span>\"\"
\n

Marketing Degree<\/h1>\n\n\n\n

in the College of Business<\/p>\n<\/div><\/div>\n\n\n\n

\n

When you complete a degree in marketing you open yourself up to a variety of career choices. Every business and every individual \u2018markets.\u2019 Businesses market their products and services. Individuals market themselves as politicians, or as a job seeker when they interview for a job. A degree in marketing not only helps you learn the field of marketing, it helps you to better understand your role as a consumer. <\/p>\n\n\n\n

\n

\u201cOur jobs as marketers are to understand how the customer wants to buy<\/p>\n\n\n\n

and help them to do so.\u201d<\/p>\n\u2013Bryan Eisenberg<\/a>, speaker and online marketing pioneer<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n

\n
\n
\n

Earn a bachelor’s degree in Marketing <\/strong><\/h2>\n\n\n\n

Our BS\/BA in Marketing equips students with a strong business and marketing foundation, hands-on experiential learning, and skills immediately applicable in digital technologies, web and data analytics, project management, integrated marketing communications, creativity, and innovation. Students also gain valuable communication and teamwork abilities.<\/p>\n\n\n\n

Already in a major other than Marketing or Business Administration? Consider the Marketing Minor<\/strong><\/p>\n\n\n\n

Our minor in marketing provides you with a broad exposure to marketing concepts, methods, and skills designed for you to apply marketing practices successfully to your chosen major.<\/p>\n\n\n\n

\n
Marketing Major Checksheet<\/a><\/div>\n\n\n\n
Marketing Minor Checksheet<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
EOU Academic Catalog<\/a><\/div>\n<\/div>\n\n\n\n
\n
Program Learning Outcomes<\/a><\/div>\n<\/div>\n\n\n\n
\n
Apply to EOU<\/a><\/div>\n<\/div>\n\n\n\n
\n
Request Info<\/a><\/div>\n<\/div>\n\n\n\n
\n
Online Program<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
\n

Why a Marketing degree? <\/strong><\/h3>\n\n\n\n

The Marketing degree at EOU focuses on hands-on learning to prepare you for a career in marketing. You\u2019ll develop business, marketing, and technology skills through practical experiences, guided by professors with real-world expertise and guest speakers. The program offers real-world projects via courses, The Agency, and National Millennial\/Gen Z student clubs. By graduation, you\u2019ll have a professional portfolio highlighting your EOU experience for employers.<\/p>\n\n\n\n

Learning Outcomes<\/strong><\/p>\n\n\n\n