Marketing

A Marketing Concentration
for Business Administration

With a marketing concentration, students will be prepared for careers in marketing and public relations. The marketing concentration helps to prepare the student for a variety of careers as well as giving them a foundation of important business principles.  To read about some possible career options available with a marketing concentration, click here.

Business Administration Degree Checksheet

Courses

  • BA 346 E-Marketing
  • BA 365 Marketing Research
  • BA 380 Principles of International Business
  • BA 450 Retailing & Sales
  • BA 464 Promotional Strategy
  • BA 465 Consumer Behavior
  • BA 485 International Marketing
  • BA 490 Senior Project