Eastern Oregon University > Academics > Business Administration Major w/Marketing Concentration

Business Administration Major w/Marketing Concentration

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DEGREE PROGRAM CHECK SHEET

Complete all Institutional Graduation Requirements (Including University Writing Requirement, Diversity Requirement, General Education Requirement, etc.) as provided at http://www.eou.edu/registrar.
Program Requirements: Business Administration w/Marketing concentration is a minimum 90 graded credit hour degree. A grade of “C-” or better is required for each course counting towards the major, but a cumulative grade of C [2.00] is required for completion of the major.

STAT 243 is a required pre-requisite for this program. [Online students complete STAT 243A/243B in lieu of STAT 243]

 

LOWER DIVISION REQUIRED COURSES: 30 credits
Course # Title [and course information] Credit(s) Prerequisites(s)
BA 131 Business Data Processing 4
ACCT 211 Financial Accounting 4 MATH 070
ACCT 213 Managerial Accounting 4 ACCT 211
BA 225 Business Communications [UWR] 4 WR 121
BA 254 Business Law 4
ECON 201 Microeconomics [SSC] 5 MATH 095 or MATH 098
ECON 202 Macroeconomics [SSC, UWR] 5 MATH 095 or MATH 098

 

 
UPPER DIVISON REQUIRED COURSES: 44 credit hours
Course # Title [and course information] Credit(s) Prerequisite(s)
BA 303 Information Management 4 BA 131 or CS 161
BA 312 Principles of Marketing 4
BA 313 Principles of Finance 4 BA or ACCT 213, 303, ECON 202 & STAT 243
BA 321 Principles of Management 4
BA 323 Quantitative Business Analysis 4 BA 131 & STAT 243
BA 380 Principles of Global Management 4 BA 312 & 321
BA 381 Operations Management 4 BA 303, 321 & STAT 243
BA 411 Business, Ethics & Society [UWR] 4 BA 225 & 321
BA 451 Human Resources Management 4 BA 321
BA 461 Organizational Behavior 4 BA 321
BA 498 Business Policy & Strategy [UWR] 4 BA 225, 312, 313 & 321

 

 
MARKETING CONCENTRATION ELECTIVE COURSES: 16 credit hours

Complete 16 credit hours from the following courses:

Course # Title [and course information] Credit(s) Prerequisite(s)
BA 342 Agribusiness Marketing 4 ECON 201 & BA 321
BA 346 Digital Marketing 4 BA 312
BA 365 Marketing Research 4 BA 303 & 312
BA 410 Special Topics 4
 
A maximum of 8 credits in BA 410 course can apply in the concentration (with COB approval).
A maximum of 4 credits for any single BA 410 class can be applied to concentration elective (no repeatable credits allowed)
BA 450 Retailing and Sales 4 BA 312
BA 454 Product Planning & Development 4 BA 312
BA 464 Promotion Strategy 4 BA 312
BA 465 Consumer Behavior 4 BA 312
BA 485 International Marketing 4 BA 312

 

Concentration courses cannot be applied to more than one concentration area

Total credits required for major: 90

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Last EPCC update June 2019