Eastern Oregon University > Academics > Business Administration Major w/Marketing Concentration

Business Administration Major w/Marketing Concentration

Business Administration Major with Marketing Concentration

DEGREE PROGRAM CHECK SHEET

Complete all Institutional Graduation Requirements (Including University Writing Requirement, Diversity Requirement, General Education Requirement, etc.) as provided at http://www.eou.edu/registrar.

Program Requirements: Business Administration w/Marketing concentration is a minimum 90 graded credit hour degree. A grade of “C-” or better is required for each course counting towards the major, but a cumulative GPA of at least a 2.00 is required for completion of the major.

STAT 243 is a required pre-requisite for this program. [Online students complete STAT 243A/243B in lieu of STAT 243]


LOWER DIVISION REQUIRED COURSES: 30 credits
Course NumberCourse TitleCreditsPrerequisites
BA 231 (formerly BA 131)Business Data Processing4
ACCT 211Financial Accounting4MATH 070
ACCT 213Managerial Accounting4ACCT 211
BA 225Business Communications [UWR]4WR 121
BA 254Business Law4
ECON 201Microeconomics [SSC]5MATH 095 or MATH 098
ECON 202Macroeconomics [SSC, UWR]5MATH 095 or MATH 098

UPPER DIVISON REQUIRED COURSES: 44 credit hours
Course NumberCourse TitleCreditsPrerequisites
BA 303Information Management4BA 231 & CS 161 (or CS 161A)
BA 312Principles of Marketing4
BA 313Principles of Finance4BA or ACCT 213, 303, ECON 202 & STAT 243
BA 321Principles of Management4
BA 323Quantitative Business Analysis4BA 231 & STAT 243
BA 380Principles of Global Management4BA 312 & 321
BA 381Operations Management4BA 303, 321 & STAT 243
BA 411Business, Ethics & Society [UWR]4BA 321 & BA 225 or WR 320
BA 451Human Resources Management4BA 321
BA 461Organizational Behavior4BA 321
BA 498Business Policy & Strategy [UWR]4BA 225, 312, 313 & 321

MARKETING CONCENTRATION ELECTIVE COURSES: 16 credit hours

Complete 16 credit hours from the following courses:

Course NumberCourse TitleCreditsPrerequisites
AE 342 (formerly BA 342)Agribusiness Marketing4ECON 201 & BA 321
MKT 346 (formerly BA 346)Digital Marketing4BA 312
MKT 365 (formerly BA 365)Marketing Research4BA 303 & 312
BA 410Special Topics
A maximum of 8 credits in BA 410 course can apply in the concentration (with COB approval).
A maximum of 4 credits for any single BA 410 class can be applied to concentration elective (no repeatable credits allowed)
4
BA 450Retailing and Sales4BA 312
BA 454Product Planning & Development4BA 312
MKT 464 (formerly BA 464)Promotion Strategy4BA 312
MKT 465 (formerly BA 465)Consumer Behavior4BA 312
MKT 485 (formerly BA 485)International Marketing4BA 312

Concentration courses cannot be applied to more than one concentration area

Total credits required for major: 90

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Last EPCC update June 2019