• Efficiency or inefficiency? Or efficient for whom??
• "Unreality" Sometimes we can experience things secondhand where we otherwise couldn't, like the blooming of the cherry trees in a Washington, DC park. Or video games. Or indoor skiing. Check out Ski Dubai! But is it the same?
  • unreality of place, intimacy, competence
• Homogenization (check out Levittown, Southern California; the first subdivision; this is San Antonio , TX; Florida before and after)
• Food and factory farming (chickens, hogs n' cows)
• Dehumanization--the McJob
• Discomplexity--McPolitics Social Security
• McHealth (including McDeath and McBirth)
• Consumption and environment

Ritzer's cage metaphor

• Velvet
• Rubber
• Iron

Social problem?