- Greenwash
-- does for bizness what Tom Sawyer did for picket fences
- Astroturf (front groups)
energy citizens
- Scientific consensus and Public opinion
- Strategies:
(this is for the Food Industry, taken from the Tobacco Industry--parallels??)
- Focus on personal responsibility as the cause of the nation’s unhealthy
diet.
- Raise fears that government action usurps personal freedom.
- Vilify critics with totalitarian language, characterizing them as
the food police, leaders of a nanny state, and even “food fascists,” and accuse them of desiring to strip people of their civil liberties.
- Criticize studies that hurt industry as “junk science.”
- Emphasize physical activity over diet.
- State there are no good or bad foods; hence no food or food type
(soft drinks, fast foods, etc.) should be targeted for change.
- Plant doubt when concerns are raised about the industry.
- Create scandal, keep it in the news, avoid narrative changes (about things like 'climategate')
- Raise fears about economic consequences, suspicions about action, ridicule spokespeople
- Putting distance between consumers and the consequences of their consumption? To whose benefit? At what cost(s)?
- The tried and true propaganda techniques (the basics)
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