Some techniques commonly used

• Mighty Wurlitzer (against the 'general's revolt')
• Mighty Wurlitzer--what is it, how does it work? ? (more recently)
• Ad hominem
  • John Kerry 2004 (MoveOn.org's response; Bush vs Kerry records;)
  • Richard Clarke
  • John McCain (Rove and Co.)
  • Max Cleland
  • Paul O'Neill
  • Al Gore
• Intentional 'leaks' (Kerry, Valerie Plame, Scott Ritter, Jessica Lynch)
• Distraction ('terror alerts')
• Astroturf
• Spin, talking points, sound bites, photo-ops, opposition research (Palin, Obama, the press, the researcher), some campaign ads
• 3rd party technique (fake news, think tanks)
• Channel one ("Captive audience" trailer)
• Think tanks
  • and war
  • Heritage Foundation
  • Center for American Progress
  • Think tanks and the news
• Videos from the Onion (warning--dripping sarcasm)
• no. 1 issue for 2008
• Time's 'least influential'
• The 'war on terror'
• News of some sort from Haiti

Fear (TV ads)

• 'America at risk'
• 'Terror alerts'
• Is he 'the one?'
• Beck, Limbaugh and H1N1
• Magazine covers
• Stephen Colbert and immigration
• Keep fear alive
• Obama and 'urban terrorism'
• Dukakis Furlough program
• Call me Harold (Ford)
• Obama and 'the promise'
• Jesse Helms' 'hands' ad
• anti-ads . . . (Novick 1, 2 )