Anth/Soc 345: Media, Politics and Propaganda

Winter 2011

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Television

 

Television as a change in medium, culture

  • Difference between medium and technology
    • TV technology is used around the world (though it varies)
    • It can vary from one culture to another, greatly
  • Is a change in medium important? Or are they all just 'extensions' of the previous media?
    • horse buggy and automobile
    • typewriter and computer
    • 45 rpm record, MP3, video
    • cannons and nuclear warheads
    • books and TV??
  • Can serious subjects be discussed on TV (depth, quality, entertainment demands, expense, language and audience, attention span)?
  • How is information processed?
    • TV is 'real time' (for the most part . . . there is DVR technology)
    • images vs text
    • Does DVR technology change the crucial relationship between television and advertising?
  • How important is the image in determining TV news content?
  • Postman, TV and show business

(in)Famous debate moments

TV presidencies

  • choosing candidates
  • 'likeability'
  • manufacturing the 'right' persona (McCain the 'maverick' vs Obama the 'change agent')
  • campaigning, advertising

TV and show business

  • Postman's argument--show business isn't just good for business (meaning what?)--it is the tail wagging the dog.
  • People come to expect to be entertained
  • Entertainment and production values take priority over content. As Marshall McLuhan once said, the medium becomes the message.
  • the Consequences? If people rely on TV--at least those who even bother to follow the news--and TV news is driven by entertainment values, what do we get for political discourse?

TV News??

Unique TV distortions

 

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