Program Overview

The three concentration areas share a common core of courses designed to give students a firm foundation in film and music aesthetics, visual composition, the production and layout of image and text, and  new media  applications. All concentrations are anchored by the "common core" which emphasizes acquisition of multiple literacies involved in media construction. The shared core also requires Senior-level students to seek practicum or internship credits in various media enterprises (student and city newspapers, school and city radio stations, campus and local teleproductions, and area multimedia businesses). Practica and internships will enable students to gain experience in their areas of concentration prior to graduation.

Digital Media

A program designed for students who want to explore web and multimedia development concepts and technologies.
  Upon completion of the degree, students should be able to:  
  • Create original digital content for new media applications
  • Express, analyze, and critique digital media, multimedia, and art products in a variety of formats
  • Understand the elements and principles of effective digital media design
  • Describe how and when to use various digital media
  • Design digital media with audio, video, graphics, text and various forms of new media
  • Identify important parameters (file formats, output options, distribution methods) when producing digital media
  • Understand content and audience variables in designing new media
  • Effectively engage in the innovation of multimedia


Journalism

A program for students wishing to write, edit and produce print and electronic journalism.

  Upon completion of the degree, students should be able to:  
  • Understand the history of communication
  • Analyze and create arguments in media and advertising
  • Develop interviewing and reporting skills and styles
  • Create text and graphics for newspapers
  • Create scripts for news and public broadcast
  • Develop skills in multimedia software
  • Design layout for magazine and desktop publishing
  • Understand the principles and strategies of entrepreneurial business


Film Studies

A program for students interested in film concepts, criticism and screenwriting.
  Upon completion of the degree, students should be able to:  
  • Understand the aesthetic principles of film design and production
  • Analyze and create elements of film design
  • Explore the rhetorical relationships between message, screen, and audience
  • Examine the social and cultural ideologies constructed by film
  • Understand the structural relationships between text, image, lighting, and sound
  • Transfer textual, visual, and aural ideas from theory to practice
  • Edit digital video with attention to classical and montage styles and effects
  • Edit digital video with attention to audio track




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