Marketing Concentration

Marketing Concentration
for Business Administration

With a marketing concentration, students will be prepared for careers in marketing and public relations. The marketing concentration helps to prepare the student for a variety of careers as well as giving them a foundation of important business principles.  To read about some possible career options available with a marketing concentration, click here.

Business Administration Degree Checksheet Prior to Fall 2013

Business Administration Degree Checksheet After Fall 2013

Courses

  • BA 365 Marketing Research
  • BA 380 Principles of International Business
  • BA 436 Strategic Travel & Tourism
  • BA 438 The Tourism System
  • BA 450 Retailing
  • BA 464 Promotional Strategy
  • BA 465 Consumer Behavior
  • BA 485 International Marketing
  • BA 490 Senior Project

Eastern Oregon University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Olathe, Kansas.

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