EOU Home > College of Business > Business Administration Degree > Marketing Concentration

MARKETING CONCENTRATION
for Business Administration

With a marketing concentration, students will be prepared for careers in marketing and public relations. The marketing concentration helps to prepare the student for a variety of careers as well as giving them a foundation of important business principles.  To read about some possible career options available with a marketing concentration, click here.

 

Courses

  • BA 365 Marketing Research
  • BA 450 Retailing
  • BA 464 Promotional Strategy
  • BA 465 Consumer Behavior
  • BA 485 International Marketing

Program Checksheet

To download the business administration major checksheet, click here.


 

 

 

 

Eastern Oregon University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Olathe, Kansas. The Bachelor of Science in Business Administration degree is accredited by the IACBE.