Anthropology / Sociology at EOU

Number of credits: 5

Instructor: Bill Grigsby

Course time(s): varies, at least every other year (winter or spring term), DDE version summer term

General Education: SSC (Social Sciences); CP (critical thinking and problem solving in 'old' gen-ed)

Catalog description: Examines the commercial and alternative news media, how political bias is expressed and news is filtered, how deceptive techniques are employed within and outside the news media, and what alternative, non-commercial sources are available and accessible. The object of this course is to provide students with a framework for understanding corporate news media and its effect on political processes and public opinion.

Prerequisites: None. Recommended: Soc 205.

Website: www.eou.edu/socmedia

Most recent syllabi: DDE version (Sum'07); On campus (W'07)

Recent textbooks used:

• Anthony Pratkanis and Elliot Aronson. 2001. Age of Propaganda: The everyday use and abuse of persuasion. New York: W.H. Freeman.
• Project Censored. 2004. Censored 2005: The Top 25 Censored Media Stories. Peter Phillips and Project Censored (eds). New York: Seven Stories Press.
• Richard Paul and Linda Elder. 2004. The thinker's guide to fallacies: The art of mental trickery and manipulation. Dillon Beach, CA: Foundation for Critical Thinking.
• Sheldon Rampton and John Stauber. 2002. Trust us, we're experts! New York: Putnam.

General topics covered: mass media, news media, propaganda and persuasion, techniques of deception, concentration of corporate media ownership, how commercial news is filtered, media democracy, television, science in the media, social power, advertising and the public relations industry, censorship

Learning outcomes: Upon completion of the course, students will demonstrate capacity to:

• Identify propaganda and techniques of deception used by powerful organizations, individuals, and media outlets in print, TV, radio and web-based media;
• use multiple web-based tools and reference sites to investigate news events, individuals or organizations related to these events;
• provide a coherent, structural explanation of the key relationships between corporate news media, public and private newsmakers, elected officials, advertisers and media consumers.
• discuss the importance of a free press to democratic institutions.

We are inundated with media during our waking hours, and even while we're asleep it likely is affecting us. Without media our lives would be radically different, even our conceptions of who we are would be different. We'll be taking a small chunk of it-the news media and its relationships to politics and private corporations. By the time you finish this course, if you've put some effort into it and religiously paid attention to the assignments, you will be much more aware of the media around you. You will know many of the key corporate actors, some of the journalists and pseudojournalists and where they stand and what they stand for, you will have a good list of places on the Internet where you can go and do more homework on issues, individuals and corporations, and you will never watch the evening news the same way again. You will be familiar with many of the techniques of deception that are used to deliver, or in some cases, manufacture the news. We are surrounded by propaganda. You may choose not to engage it, but to do well in the class you'll have to be able to identify it and understand how it operates. We will focus less on radio and television, and more on what is more universally accessible to us as members of the university community-print and online media. There are many good videos we will examine in the course as well.

The object of this course isn't to teach you how to think-it's to motivate you to think critically for yourself about mass media, and provide you with many helpful tools, both intellectual and practical, to do so.